The blockchain fantasy football game Sorare has just raised an additional 3 million euros from footballer Gerard Piqué and other investors. The total financing of the French project is increased to 7 million euros.
Gerard Piqué bets big on Sorare
Famous FC Barcelona defender Gerard Piqué and former Coca-Cola vice-president Emmanuel Seugé are investing 3 million euros in Sorare , the blockchain fantasy football game. Gerard Piqué also joins the Sorare team as a strategic advisor.
As Sorare points out , the appetite for the athlete investor to reimagine sport and media businesses for the audiences of tomorrow is nothing new. He notably created Kosmos Holding , his own investment fund. The footballer is on all fronts, and is more like a multifunctional entrepreneur. He now manages several companies in real estate, eSports, food and many other fields.
Its Kosmos fund notably holds the rights to the Davis Cup , one of the most prestigious international tennis competitions. By investing in Sorare, Gerard Pique hopes to promote the blockchain game to big clubs and help the team in their goal of creating a global fantasy football game:
“I see enormous potential in the development of online football games in a digital economy where the attention of the audience is the most important monetary unit. I look forward to helping Sorare develop his partnerships with football leagues, clubs and players around the world to create the best fantasy football experience ever, ”comments Gerard Piqué.
Sorare CEO Nicolas Julia adds:
“Gerard is not only one of the best advocates in the world, but he’s also an active entrepreneur who is redefining the sports and entertainment industry. The strategic advice and business acumen that Gerard brings to our Board of Directors is invaluable. I’m happy he’s joining our team to unlock the passions that online fantasy football can generate with Sorare. „